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October 2014

product road show

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To accelerate sales adoption of hosted voice services AT&T Collaborate, AT&T Product commissioned the Ripcord team to design, script, and host a nationwide sales road trip to spread the word for the launch of the product.  23 cities and one year later, the rock-n-roll themed road show increased sales by significant gains through story telling, deep feature/benefit knowledge, and physical demonstration of phones, portals, and applications.